FOR IMMEDIATE RELEASE
Media Contact:
Sobeida Vizcarra
Chief Financial Officer & Marketing
Ultimate Pickleball League
sobeida.vizcarra@ultimatepickleballleaguague.com
www.ultimatepickleballleague.com
PHOENIX, AZ — October 30, 2025 — The Ultimate Pickleball League (UPL) is excited to announce an
exclusive partnership with Sporfie, a leading sports streaming and video platform, to broadcast all UPL
events across the United States.
“Our partnership with Sporfie gives the Ultimate Pickleball League the ability to bring every match to life for
fans everywhere,” said Charles Farr, Founder and CEO of the UPL. “We’re creating a national platform that connects players, celebrates city pride, and expands visibility for our teams and athletes.”
Elevating the UPL Experience
All UPL matches streamed through Sporfie will feature real-time score integration linked to the VAIR
(Visually Assessed International Rating) system. Fans can easily track live scores, view multiple matches
at once, and follow teams across every regional hub as they advance toward playoffs.
UPL will be the first league of its kind to debut Sporfie’s automated line calling and one-click scorekeeping
technology, which utilizes a dual-camera setup that enables referees to review plays and confirm in/out
calls on demand —enhancing accuracy, fairness, and professionalism throughout league play.
“Sporfie is thrilled to partner with the UPL and bring professional-level streaming to one of the
fastest-growing sports in America,” said Robert Walraven, Customer Solutions Manager at Sporfie.
technology is designed to give leagues like the UPL the tools to engage fans, improve officiating, and
elevate the viewing experience.”
About the Ultimate Pickleball League (UPL)
The Ultimate Pickleball League is a semi-professional, city-based league uniting verified players of all
ages and abilities across the United States. Focused on competition, community, and verified ratings
through VAIR, the UPL showcases authentic matches and city rivalries while advancing the growth of
pickleball as a professional sport.
About Sporfie
Sporfie is a premier sports streaming platform that provides real-time broadcasting, replay
technology, and instant-sharing capabilities for teams, leagues, and organizations worldwide. With
simple setup and broadcast-quality output, Sporfie empowers sports communities to share every
play and every point effortlessly. Sporfie brings an all-in-one video platform to pickleball with real-time,
AI-powered line calling, challenge-ready instant replay and simple scorekeeping, ensuring a fair and
smooth player experience.
Additional Contacts
Emily Hays
Marketing and Sales Operations
Sporfie
emily@sporfie.com
www.sporfie.com
