FOR IMMEDIATE RELEASE
Phoenix, AZ — [Insert Date]
The Ultimate Pickleball League (UPL) proudly announces its official partnership with VAIR (Visually Assessed International Rating System) — a groundbreaking collaboration that will set a new standard for competitive integrity and player development in the world of semi-professional pickleball.
A Partnership Built on Precision and Progress
The UPL was created to bridge the gap between recreational and professional play — giving rising local talent a national stage and communities a reason to rally behind their city. Through this partnership, VAIR’s cutting-edge visual assessment and player-rating technology will power a consistent and transparent scoring system across all UPL teams nationwide.
“VAIR is helping us take the league to the next level by ensuring every player’s skill and potential are accurately measured,” said Charles Farr, Founder and League Owner of the Ultimate Pickleball League. “We’re building a system where competition meets accountability — and VAIR is the backbone of that system.”
UPL: Where Rising Talent Meets Real Competition
Each UPL franchise represents its city with pride, competing in structured match play that mirrors the professionalism and excitement of major-league sports. From Phoenix to Minneapolis, and Seattle to Albany, the league is expanding rapidly — creating a platform where athletes, sponsors, and fans can experience pickleball at its highest semi-pro level.
The league’s mission is simple:
To grow the game by giving everyday players the ultimate stage to compete, connect, and inspire.
Its vision:
To unite communities through competition and showcase the next generation of talent defining the future of pickleball.
“This partnership with VAIR is more than just innovation — it’s validation,” Farr added. “We’re proving that semi-pro pickleball deserves structure, recognition, and respect. VAIR’s system helps make that possible.”
Join the Movement — Claim Your City
With the UPL’s expansion well underway, cities across the U.S. are claiming their place in the league. Franchise opportunities are available for driven investors, athletes, and local leaders ready to be part of the movement that’s taking the pickleball world by storm.
If you’re ready to grow the game, build your city’s brand, and bring a UPL team home — now’s the time.
Learn more at: www.ultimatepickleballleague.com
Contact: info@ultimatepickleballleague.com
About VAIR
VAIR (Visually Assessed International Rating System) is an advanced, data-driven performance evaluation platform that uses visual assessments to rate athletes across multiple skill categories. Designed for precision and consistency, VAIR’s system ensures fairness, transparency, and measurable progress — giving players and teams the competitive edge they deserve.
About the Ultimate Pickleball League (UPL)
The Ultimate Pickleball League is America’s premier semi-pro pickleball league, built around city-based teams, structured match play, and verified rankings. Founded by Charles Farr, the UPL is redefining competitive pickleball — bringing broadcast-ready events, community pride, and professional presentation to the fastest-growing sport in the nation.
Media Contact:
Charles Farr
charles.farr@ultimatepickleballleague.com
www.ultimatepickleballleague.com