FOR IMMEDIATE RELEASE
Phoenix, AZ — October 22, 2025
The Ultimate Pickleball League (UPL) is proud to announce a dynamic partnership with LEOREVER, the luxury athletic apparel company founded by visionary designer Jonathan Oe. This collaboration marks the official uniform partnership for the league — blending LEOREVER’s renowned craftsmanship with UPL’s mission to elevate the semi-pro pickleball experience.
A Fusion of Performance, Vision, and Identity
LEOREVER has long been synonymous with premium performance wear designed and made in the USA. Now, through this exclusive partnership, LEOREVER will create custom uniforms for every UPL franchise, capturing each city’s identity with precision, comfort, and cutting-edge design.
“This partnership is more than a logo on a jersey — it’s about identity,” said Charles Farr, Founder and League Owner of the Ultimate Pickleball League. “LEOREVER’s commitment to quality and detail mirrors what we’re building in the UPL — a professional stage for rising talent. Together, we’re giving athletes a uniform that represents both pride and purpose.”
Designing the Vision — One Stitch at a Time
For Jonathan Oe, LEOREVER’s Founder and Creative Director, this collaboration is personal. Known for crafting elite performance apparel that merges art, technology, and athleticism, Oe brings his design philosophy directly into the heart of UPL’s culture.
“We’ve put ink to paper and brought the league’s vision to life through the uniform,” said Oe. “Every color, cut, and stitch tells a story — one of competition, unity, and the pursuit of greatness. Joining forces with the UPL on this semi-pro journey is an honor and an opportunity to shape the next era of pickleball.”
The official LEOREVER x UPL uniform line will debut in early 2026, ahead of the league’s inaugural season, showcasing performance-engineered fabrics built for both speed and style.
Where Rising Talent Meets Real Competition — In Style
The Ultimate Pickleball League continues to position itself as the nation’s premier semi-pro circuit, uniting athletes, fans, and sponsors under one standard of excellence. By partnering with brands like LEOREVER, the UPL ensures that professionalism extends beyond the court — to how players look, move, and represent their cities.
“The right uniform doesn’t just make players look good — it makes them feel ready for greatness,” Farr added. “LEOREVER gets that, and they’re helping define what semi-pro pickleball should look like.”
Join the Movement — Claim Your City
With new franchises emerging across the U.S., the Ultimate Pickleball League invites passionate players, team owners, and city leaders to be part of a movement redefining the sport.
Learn more at: [www.ultimatepickleballleague.com]
Contact:charles.farr@ultimatepickleballleague.com
About LEOREVER
Founded by Jonathan Oe, LEOREVER is a premium athletic apparel brand built on principles of craftsmanship, elegance, and innovation. Every garment is designed and made in the USA, engineered to empower athletes with performance, comfort, and confidence. LEOREVER’s signature aesthetic merges modern design with timeless style, serving athletes who value both excellence and integrity.
About the Ultimate Pickleball League (UPL)
The Ultimate Pickleball League is America’s premier semi-pro pickleball league, built around city-based teams, structured match play, and verified ratings. Founded by Charles Farr, the UPL bridges the gap between recreational and professional play — creating a platform where rising talent meets real competition and communities rally behind their city’s pride.
Media Contact:
Charles Farr
charles.farr@ultimatepickleballleague.com
www.ultimatepickleballleague.com