Nathan Hoek leads the UPL’s digital presence, shaping how the league connects with fans, players, and sponsors across platforms. His creative vision turns everyday moments — from team signings to championship rallies — into shareable stories that fuel engagement and league loyalty.

With a background in digital marketing and sports branding, Nathan’s work ensures that the UPL’s voice stays consistent, exciting, and authentic. He’s the pulse behind UPL’s fast-growing online community and a key figure in translating the league’s energy from the court to the screen.