Charles Farr is the driving force behind the Ultimate Pickleball League (UPL), a visionary who transformed the concept of a city-based, semi-professional pickleball league into a national movement. With a background in entrepreneurship and a deep passion for competitive sports, Charles saw the potential to create a league that values inclusivity, integrity, and intensity — welcoming athletes of all ages and skill levels under one competitive standard.

As CEO, Charles oversees league operations, expansion, and partnerships, ensuring that every UPL event reflects professionalism and entertainment value. His leadership blends big-picture innovation with day-to-day involvement, inspiring teams across the nation to bring their best to the court.