Sobeida Vizcarra, or “Sobi” as she’s known around the league, is the financial and organizational heart of the UPL. With a background that bridges education, business administration, and finance, she ensures the league’s fiscal health and accountability across every division.

As CFO, Sobi oversees budgeting, sponsorship valuation, and financial strategy, working closely with leadership to secure sustainable growth and transparency. Her attention to detail and balanced perspective help guide smart investment, build trust with partners, and keep the UPL on solid financial ground — all while driving marketing initiatives and creative direction that bring the league’s vision to life.